Feb 14, 2022
In Imagine if ...
Rock Content makes every effort to produce content that helps keep up with the evolutions and news of the main social networks . Of course, LinkedIn could not be missing from our list of priorities . This social network aimed at connecting professionals and companies Jewelry Retouching Service has great power for building relationships, generating traffic and increasing the credibility of your business. According to Social Media Trends 2017, LinkedIn is the third most used social network (46.2%) by companies for marketing, being essential for your company if your service is B2B. In today's post, our focus is a tool that can literally boost . Digital Marketing of your company within LinkedIn . We are talking about LinkedIn Pulse . Do you want to know more about how it works? Its advantages? And how to apply it in practice? So follow this post to the end. 1. What is LinkedIn Pulse? LinkedIn Pulse allows LinkedIn users to write their own articles and share the results with their contacts and the entire community. It is a very interesting proposal and fully aligned with the purpose of the social network. In the end, LinkedIn Pulse allows you, as an individual, to show off some of your professional knowledge and bring important insights to others. [sc name="cta" link="https://materiales.rockcontent.com/inbound-marketing" image="https://rockcontent.com/es/wp-content/uploads/sites/3/2017/01 /post.png" title="Create your complete Inbound Marketing strategy" description="Learn with this ebook about the concept, the methods of Inbound, the tools and the analysis of results." button="Get the free PDF!" ]https :// materials . rock content . com / inbound - marketing " image=" https :// rockcontent . com / en / wp - content / uploads / sites / 3 / 2017 / 01 / post . png " title="Create your complete Inbound Marketing strategy" description="Learn with this ebook about the concept, methods of Inbound, tools and results analysis. " button="Get the free PDF!" ] But the interesting thing is that this tool can also be used by companies. In this way, it is possible to establish authority . In other words, by posting good content on LinkedIn Pulse about the company's area of activity, you reinforce the image of professionalism, excellence and mastery of the subject. It is interesting to note that LinkedIn Pulse is basically a tool to practice Content Marketing (also called Inbound Marketing within LinkedIn). In the end, what will attract other users and make them want to know more about your company is the quality of the articles you publish within the social network. Therefore, many Content Marketing concepts and practices that you should already be familiar with will also appear here.
Feb 14, 2022
In great things I've come across
What brings more results: put hashtags in the first comment or in the subtitle of the Instagram post itself? Paulino Sulz Jul 25, 18 | 2min read If you work with social networks and mainly with Instagram, you must have already had this question several times, correct? And don't think it's a silly question, because it really is a point of great attention. We here at Rock Content also always ask ourselves Clipping Path Service what would be the best for our strategy. With some tests we did, we started to get indications that, despite what we thought before, posts with hashtags in the captions perform better. Ebook Marketing on Instagram Tips, functions and tools. Download the ebook for free! firstname.lastname@example.org Agora Pulse recently released a study on this matter and helped us confirm this hypothesis. The study analyzed more than 100 posts in 3 different accounts and resulted in a comparison between the comments in these two different places: Despite a small difference in the number of comments and views on the profile, we can notice the superiority of posts that have hashtags in the subtitle itself. Instagram hashtags in legend hashtags in comment Number of Likes 60.64 55.21 Average number of comments 2.84 3.39 Average number of profile views 2.72 2.88 Scope 66 51 The results speak for themselves! Posts with hashtags in the caption have higher reach and likes, with 18% better results overall. It is important to highlight that, in relation to the average number of comments, the account's own comment with the hashtags may have affected the result, leaving it higher. Of course it is important that you do your own tests! In the end, everything will depend on the focus of your social media strategy. For example: if comments are a more relevant metric to you than reach and likes, then it might make sense to use hashtags in comments. Otherwise, invest in putting hashtags in the subtitles themselves, which will also save precious time. But it is obvious that just paying attention to where you use hashtags is not enough. It is necessary to take a global look at your Instagram strategy. Therefore, I have separated relevant content for you to understand more about hashtags and Instagram as a whole! UNDERSTAND EVERYTHING ABOUT INSTAGRAM! Hashtags on Instagram: understand the best practices! How to get results on Instagram? The complete guide to Instagram Stories! Share Paulino Sulzrock author vector Author Paulino Sulz Subscribe and receive the contents of our blog Get first-hand access to our best posts right in your inbox. Related Posts